For each AD click, the publisher made a percentage of what the advertiser paid for that click.

每个点击一个广告，他们就会获得由广告商提供的一定比例的广告收入。

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A click meant a successful AD, and some advertisers were willing to pay more for that than a human salesperson could have known.

一次点击就意味着一次成功的广告销售，所以很多广告主都愿意支付更多的、连销售人员也没想到的广告费。

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What made you click that ad?

什么原因促使你点击那则广告？

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They figured 10% of the ad click-throughs would yield a sign-up.

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With every ad click comes a little more revenue.

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NYT's ad click-through system and OpinionLabs' surveys were both also targeted, and if the suits are successful, Lodsys would be responsible for all legal expenses, and wouldn't be allowed to collect on its patents in the future.

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